RESUME:

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CLIENTS:

  • Astrazeneca
  • Amgen and Wyeth Pharma.
  • Citibank
  • AT&T
  • IBM
  • Reckitt Benckiser
  • Ther-Rx Corp
  • McNeil Nutritionals
  • Siemens Medical
  • First DataBank
  • Comcast
  • Charter Cable
  • Canon
  • Porsche / Audi
  • New Balance
  • New York Times
  • Iams
  • Polaroid
  • About.com
  • Homestead.com
  • The Street.com
  • GRE Insurance
  • Staples
  • Xerox
  • Intuit
  • Enliven
  • Gas South
Overview : Marketing and Content Strategist / Creative Lead / Copywriter / who has worked nationally for Fortune 100 clients including Belkin, IBM, Apple, Keurig, Wyeth Pharmaceuticals, Citibank, Bloomberg / BloombergBlack and GE.
Experience
Marketing / Content Strategist
Focused on directing and supporting the efforts of brands to reposition, market or launch themselves. Clients include financial service, consumer and tech products, HCP and DTC pharmaceutical firms. Work ranges from content audits, competitive analysis, marketing plans and creative development to re-branding and positioning work for both B2B and B2C verticals.
Young & Rubicam
ACD
Led and managed an integrated creative group focused on offline and online promotional ads, direct mail, newsletters and emails primarily for Citibank, but also for AT&T WorldNet, AT&T Broadband, Xerox and Register.com. Hands on from strategy to final execution of all creative.
Eisnor Interactive Inc.
Co-Founder / CD
Hired, managed and helped grow the firm from 2, to 55 employees and revenues from 1.2M in billings to 12M. Working with a staff of 10 plus, in our NYC, Boston and SF offices. Developed promotional campaigns that ranged from online to print, radio and outdoor stunts for clients including New York Times,The Street.com, About.com, Staples.com and CMGI Properties.
MarchFirst (CKS SiteSpecific)
ACD
Writer on banners etc. for Lipton Recipe Secrets, Prodigy Internet, N2K inc., Infowizard, Intuit (Quicken '97), Citibank, GRE Insurance and Enliven.
Ogilvy & Mather Interactive
Concepted, wrote, developed IBM websites (Os2 and Os2warp), B*Boxes, banners, etc.
Institutional Investor
Senior Editor / Reporter
Launched a magazine focused on $100M+distressed real estate.
Kirshenbaum & Bond
Creative Slave
Education : BFA/BA Parsons School of Design and The New School for Social Research.